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Cricket fans seeking lunchtime refreshment during the Ashes will be greeted by a riot of colour after Plantscape supplied thousands of flowers for a Nottinghamshire town.
Around 100 individual planters, including barrier baskets, hanging baskets and three-tiered floor-standing planters, have been installed in a number of roads in West Bridgford, close to Trent Bridge Cricket Ground, which hosts England’s match against Australia on August 6.
We created a light pastel scheme using plants such as surfinia and geraniums as part of the order, which was placed by Streetwise Environmental Ltd, as part of its own work with Rushcliffe Borough Council to improve and maintain the appearance of the area.
Streetwise Environmental Ltd was launched as a social enterprise in September last year but was formerly the council’s Neighbourhood Services department and part of its remit is to provide educational and employment opportunities for schools and unemployed young people.
We also supplied the company with 860 geraniums, which Streetwise planted in nearby Bridgford Park as part of a community project with the help of a group of local students.
Robert Alderton, Streetwise’s general manager, said: “We are very happy with the planters and the service that we have received from Plantscape. There are many more planters in place than in years gone by, including some outside businesses that have never had them before.
“There are are a couple outside Trent Bridge cricket ground and we have had them installed for about half a mile along Central Avenue, where the cricket crowds go to visit the cafes and restaurants. We have had a lot of positive comments so far; the flowers are really adding to the ambience of the area and are making it more colourful.”
Mark Stone, managing director of Plantscape, said: “We are very pleased to be working with Streetwise Environmental Ltd and adding colour to West Bridgford and the areas around Trent Bridge. It is an area of Nottingham which is very popular with visitors and naturally, local residents and businesses will want to show it off to its best.
“There is no better way to do that than invest in floral displays, which, surveys show time and again, help to improve a sense of well-being for residents and foster a sense of pride in the local community.”